![]() You can also create several Stories where you show everything it can do in individual Stories. Create a story where you feature a product of yours where you talk about all the benefits it has. If you then create a story where you show the process of you doing them, or show them the end results, you can add the link to your recipe and then include a call to action saying they can do the recipe themselves if they visit your website.įor marketers, the link in the Story is extremely helpful due to the fact that there has been no previous way to include an individual link together with a post before. Let’s say that you have written an article about how you bake chocolate chip cookies. If you’re doing a how-to guide in your Story, it is a tremendous opportunity for you to add a link and drive traffic back to your site. To build up the hype, you can share a message where you announce the new release or news and then when you’ve sparked enough interest among many of them, hook them with a link in the last Story where they can see the new release. In fact, you don’t only need to create one story. If you are releasing a new product or have a big announcement, Stories is a great way to spark interest and convince people to swipe through to your website. Think through if the link you plan on adding really brings value before you add it, and make sure the ones you add always bring value to your audience. Clever ideas on how you can use links in your marketing on Storiesĭue to Instagram’s very strict nature of not allowing links to any of the posts you share on Instagram, many marketers have gone crazy due to the fact that they can add tailored links especially for the post they share, and in that way increase interest.īut just because you can add links doesn’t mean you should bombard your audience with it. ![]() However, during the time when the Story is up, you’ll be able to view how many people have swiped up on the screen, thus telling you how much traffic it has driven. When the Story has ended after 24 hours, you cannot see how many people visited your link. When the link is added to your Story, the chain icon will be highlighted. Add a URL of your choice and tap “Done” in the top-right corner when you are done. When clicking the link icon, you’ll be presented with a new screen where you can type in a URL. To add the link, tap the chain icon at the top in the middle of the screen. Remember that you can continue to do changes to your Story after you’ve added the link. When you’ve created your Story, you can add your link. Note that you cannot upload photos or videos from your camera roll that are older than 24 hours. You can create either a video or photo or import them from your camera roll. Just like you normally do when you create a Story. ![]() How to add a link to your StoryĪdding a link to your Story is super easy and only demands two clicks. Unlike the link in your bio, links in Stories open up a whole new world for marketers. Since Stories allows for a lot of creativity, marketers have found unique and engaging way to get more people to their website. When viewers either click on the arrow or swipe up on the screen, they’ll get redirected to the linked website. When someone watches your story, they’ll see the message “See More” at the bottom of the screen and an arrow pointing up. You create a Story Just like you normally do, but then you add a link to a website that people then can go to from your Story. ![]() The concept behind the links in Stories is quite simple. However, there’s nothing that says that Instagram won’t make the feature available for all users in the future. Instagram made the decision of not allowing the links feature to accounts with less than 10,000 followers or accounts that aren’t verified for the exact same reason they aren’t allowing clickable links in comments or captions – to prevent spam. Today, Instagram Stories are available for all verified accounts, as well as accounts converted to business profiles that have over 10,000 followers. When the feature first was tested In May 2017, only verified accounts had it, but soon thereafter, more brands and marketers were blessed with the new feature. Links are not available for all Instagram users. In this article, you’ll learn how to implement links in your Stories, and use them to drive traffic back to your website. Now, the opportunities of driving traffic with Instagram Stories are endless, and the feature is something you do not want to ignore if you have it. But with links in Instagram Stories, it’s a completely different ball game.
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